Throughout its 25-year history, Orchard Print Services Limited has succeeded through a strong focus on customer service, helping the firm generate 12% growth in its most recent 12-month period. Orchard management wanted to keep that momentum going.
- The metallic dry inks have helped Orchard differentiate its services and capture new business opportunities with existing and new customers.
- Orchard designers and illustrators have created a new line of wedding stationery incorporating the metallic dry inks, increasing wedding stationery orders by a factor of four!
- Xerox-sourced business development consultants have helped Orchard management develop a plan to grow by about 30% over the next three years through an increased focus on cross-selling, marketing and innovations like metallic dry inks.
- The new Orchard branding employs in-house produced metallic silver, giving the firm a modern look while helping to promote its metallic dry ink capabilities.